Welcome to the home of ShelfLife C&D Inc.
Fresh ideas in store!™

ShelfLife is an innovative, systems-oriented marketing and communications consultancy. OUR APPROACH is to collaborate with clients to develop practical marketing frameworks that can last for years while adapting to changing business circumstances.

These flexible frameworks EMPOWER OUR CLIENTS to be able to devise and implement effective marketing activities and materials on their own (or with our ongoing support), as their needs evolve. In other words: our work has a great shelf life.

SPECIFIC DELIVERABLES may involve the development of global marketing strategies and plans, branding systems, marketing skills training and mentorship, advertising programs, media calendar development, marketing research, public relations programs, website writing, and the development of speeches, communiques, and/or presentations.

(photo by ShazzMack)

BIO

• Sharon M. McIntyre, B.A., MDE
• aka: "Shazz Mack"
  

• Sharon has shared her passion for marketing and communications with global corporations, start-up enterprises, public sector organizations, non-profits, and students for 15+ years. She has held senior marketing positions and consulted in a variety of domains including software technologies, telecommunications, oil & gas technologies, design, housing, publishing and education.

• Some of her in-house marketing leadership roles have included Senior Marketing Advisor for the global Software and Services Division of Schlumberger Technology Corp.; Marcom Manager at Merak Projects energy software; Director of Corporate Communications at Alex Informatics, a media server company that was recognized by Profit Magazine as Canada's fastest growing company; and Senior Communications Officer for the Government of Canada's housing department (CMHC), focusing on healthy housing and urban development communications.

• She is a sessional lecturer and course designer (both in-class and distance education) for marketing-related courses at various post-secondary institutions including the University of Calgary, MRC Bissett School of Business, and the Southern Alberta Institute of Technology (SAIT) - as well as various corporate training clients.

• Her education includes a B.A. in Political Science and French at the University of Alberta, French language studies at the Ecole Catholique de Paris, Advertising and PR at Grant MacEwan College, PR and Marketing Management Certification at McGill University, Faculty Teaching Certification from the University of Calgary, and a Masters Degree in Distance Education Technology from Athabasca University.

• Sharon has lived across Canada, as well as in France and the USA -- now making her home in Calgary, Alberta, Canada. Bilingual (English and French), she consults internationally, and holds dual Canadian and Irish (EU) citizenship.

• Recent community activities include:
• STIRR Canada Board member (2008 to present)
  
• Editorial Board Member, The Wild Lands Advocate Journal (2007 to present)
• Marketing Mentor, CTI's Go to Market entrepreneur program (2007 to 2008)
• Big Brothers and Big Sisters volunteer (2003-2007)
  
• Board Member, Public Art Committee Member, and Marketing Committee Chair - Calgary Allied Arts Foundation (2003-2005)

• Selection of papers and published articles:
• Community Solidarity His Living Legacy - profile of award-winner Dave Sheppard. (AWA Wild Lands Advocate Journal, 2008)
  
• Crowdsourcing's Graphics Wizard of Oz - interview with Russell Tate, Aussie stock star extraordinaire (interview & article, Crowdsourcing.com - WIRED Blog Network, 2007)
• La vedette du stock - interview with Lise Gagne, Canadian stock photo star (interview & article, Crowdsourcing.com - WIRED Blog Network, 2007)
• The Role of Affect in Distance Education and Marketing Communications: A Case Study (paper, 2006)
  
• African Griot Storytelling as a Potential Model for Distance Education (paper, 2006)
• A New Prairie Fire - artist Christine Leinweber (article, Night of Artists magazine, 2006)
• Human Capital Theory 'At Work': The Generalists Meet the Symbolic Analysts in a Changing Workplace and Marketplace (paper & conference presentation, 2003)
• Schlumberger White Paper: 'Oil and Gas Reserves Disclosure' (co-writer & editor, white paper, 2003)
  
• Leadership and Organizational Change (paper, 2002)
• Schlumberger Business White Paper Series: 'The Living Business Plan,' 'Global Data Access,' 'The Collaborative Marketplace,' 'Reservoir & Production Optimization,' and 'The Knowledge Network' (co-writer & editor, white papers, 2002)
• Avoiding the New Media Novelty Factor in Distance Education: the Importance of Instructional Systems Design Methodology (paper, 2001)

"Creativity loves constraints"
Quote from: Marissa Mayer, Google Customer Products Director (via Cambrian House)

photo by ShazzMack